Even though Summer is over, we still need to protect our skin. Nothing ages us faster that photo damage – causing brown spots and laxity. Even worse is that skin cancer statistics are higher than ever. The Skin Cancer Foundation reports that approximately 90 percent of nonmelanoma skin cancers are associated with exposure to ultraviolet (UV) radiation from the sun and that 1 in 5 Americans will develop skin cancer in the course of a lifetime.
To combat the signs of UV damage woman have been using toxic chemicals and aggressive laser treatments for years. But a new study shows that there is something more affordable and less aggressive that works just as good, if not better!
In a recent study by Johnson & Johnson they discovered that consistent use of sunscreen reduces wrinkles and hyperpigmentation caused by the sun – after the damage has been done!
According to NewBeauty –‘in the study, a group of 32 women (ages 40–55) applied a moisturizer with broad-spectrum SPF 30 sunscreen to their entire face every day for a year, and underwent dermatologist evaluations at baseline, and then again at weeks 12, 24 and 36. According to director of dermatology and dermatologic surgery for Memorial Sloan-Kettering Cancer Center, Dr. Steven Q. Wang, who assisted in the study, at week 52, it was determined that skin texture, clarity and pigmentation were improved 40–52 percent from baseline. All participants showed improvement in skin texture and clarity.’
Of note, the moisturizer used in the study did not have anti-aging ingredients.
The article went on to say that ‘the “theory” as to how this is possible, as Dr. Wang states, is that “Sunscreen is effective in preventing ongoing UV-induced photo damage, which in turns gives the skin a chance to regenerate and heal.” So while skin is healing, signs of aging are able to be minimized.’
This discovery is bound to upset the apple cart in the beauty business. What if the lotions, potions and treatments that currently promise to remove signs of sun damage (and cost hundreds to thousands of dollars) are not needed after all? What if the simple act of wearing sunscreen – daily – is enough to change texture, clarity and pigment by up to 52% in one year?
I don’t know about you, but I’m all in!
Until next time….